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Public Relations Consultant

Terms of Reference

Background

The Mayor and City Council, M&CC, Georgetown is desirous of recruiting a PR Consultant as part of its reform agenda. The reform process is designed to enhance the council’s PR in terms of strategic communication, transparency and accountability.

Scope of Work

The consultant will undertake the following tasks:

  • Coordinate public, private and international media requests and facilitate interviews
  • Conduct media monitoring and analysis
  •  Develop and implement strategic public relations and social media plans
  •  Manage a number of key social media accounts
  •  Develop engaging content for all relevant mediums including blogs, social media posts, polls etc
  •  Craft compelling content, including news items for online platforms
  • Write and edit engaging talking points, speeches, articles and visual media products

Expected Outcomes/Deliverables

  • Social media strategy documents submitted
  •  Communication strategy documents submitted
  • Properly manager social media platforms set up
  • News releases, talking points, visual media products, internal stories regularly submitted
  •  Regular social media monitoring reports submitted
  • Social media reach and engagements expanded with various residents and other stakeholders
  • Set up a team of bloggers and social media content developers
  •  A framework for strong communication linkage between the M&CC and other actors developed and effectively utilized
  • A system of tools for monitoring social media established

Duration of Contract

The contract will be for twelve months from the date of signature

Place of Work

Georgetown

Qualifications

Bachelor’s degree in Journalism, Communications, Arts, Literature, Economics or Law or related fields. 

  1. Minimum of 10 years work experience in the area.
  2. Experience in navigating the Guyana social media landscape
  3. Experience with providing communication support in a highly demanding environment for a high-profile client
  4.  Experience in reputation management of a given high profile personality and/or institution
  5.  Experience in leading a blog and social media teams
  6. Experience in managing the social media accounts of high-profile personalities
  7. Deep knowledge of the dynamics of Guyana social media, media personalities, important political and social bloggers, trend setters
  8.   Knowledgeable in the Economic, Social and traditional state of affairs in Georgetown.

The Employer’s address for the purpose of Application submission is:

                        Attention: The Town Clerk

                        Mayor and Councillors of the City of Georgetown

                        Regent Street and Avenue of the Republic,

                        Georgetown, Guyana

Applications must be submitted by 16:00 hours (4:00 pm), Tuesday, February 25, 2025, at the above address and should be placed in an envelope bearing no identity of the applicant and marked at the top left-hand corner of the envelope:

“Public Relations Consultant”